June 1, 2017
Advertising is an integral part of our economic and social life. As a powerful technique of promoting sales, it has been doing wonders in the area of distribution. The role of advertising can be analyzed from five different angles namely, manufacturers; middleman; sales force; customer and society.
1. Importance of Advertising to Manufacturers:
Every manufacturer and producer, who wants to make available his goods to people at profit, do take full advantage of advertising to popularize their products and services.